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Becker Salon launches INOA- Haircolor of the future to benefit Kids in Crisis

The haircolor of the future has arrived at Becker Salon, the first salon in Greenwich to unveil L’Oréal Professionnel’s revolutionary breakthrough in technology. INOA: Innovation No Ammonia, a permanent, ammonia-free, odorless haircolor ushers in this new era in professional haircoloring and Becker Salon, a premier L’Oréal Professionnel salon, is rolling out a new program: “Transforming Haircolor Today, Helping Future Generations for Tomorrow” to benefit Kids in Crisis.

From November 2nd through January 31st, proceeds from special prices on services will be donated to Kids in Crisis and during November and December the salon will offer a selection of healthy refreshments in celebration of INOA.

From now through January 31st, new clients who try INOA can receive a haircut for just $31 where all proceeds will be donated to Kids in Crisis in celebration of the organization’s 31st anniversary. New clients who pre-book their next appointment at the time of their visit will receive a 20% discount on their next service. Becker Salon is offering a complimentary L’Oréal Professionnel Powerdose conditioning treatment to all clients who try the new INOA haircolor, one-time only. In celebration of the healthy hair benefits of INOA, the salon will offer customers organic wine from Continental Fine Wines, Bigelow Green Tea and an assortment of healthful refreshments from Susan Kane Catering, Green & Tonic and Garelick & Herbs from November 16th through December 16th.

Representing a radical change in haircoloring, INOA delivers superior surface quality, which after nine applications leaves colored hair infused with renewed life and strength – leaving hair as smooth as before color was applied. Until the creation of INOA, ammonia had always been the ingredient of choice for optimal results in permanent haircolor, but the unique formulation of INOA covers up to 100 percent white, lifts up to three levels and produces unprecedented trueto-tone results. Unlike coloring in the past, INOA offers maximum comfort by not irritating the scalp and respects the integrity of the hair fibers. The result is rich color, smooth texture and optimal shine.

“We are proud to be selected by LOréal Professionnel to be an exclusive salon to offer this exciting new product,” said Becker Chicaiza, owner of Becker Salon. “INOA works like no other haircolor and produces outstanding results for the client, while even strengthening the hair fiber.” INOA fits in with Becker’s mission to highlight the beauty of every person who enters the salon through the magic touch of his hands and to make the experience an unforgettable moment of great transformation.

“I’m impressed with the commitment L’Oréal Professionnel has made to improve professional haircoloring by developing an ammonia-free product,” said Dr. Kevin D. Plancher, a leading orthopaedic surgeon and sports medicine expert in Cos Cob and New York City. “INOA is a big step in meeting the needs of customers who want to maintain healthy hair and brilliant color at the same time.” Already INOA has been well received at Becker Salon. Cindy Rinfret of Rinfret Home & Garden on Greenwich Avenue and Rinfret, Ltd., said INOA left her hair incredibly smooth, shiny and full of life.

In promoting the new product, Becker Salon hopes to raise significant funds for Kids In Crisis especially now that the holidays are approaching. The salon has contributed more than $6,000 to the organization over the past two years. In December, Becker Chicaiza will deliver presents to the children at Kids in Crisis and also give complimentary haircuts. Kids in Crisis,, is Connecticut’s only free, round-the-clock agency providing emergency shelter, crisis counseling and community educational programs for children of all ages and families dealing with a wide range of crises—domestic violence, mental health and family problems, substance abuse, economic difficulties and more. Since its founding in 1978, Kids in Crisis has helped more than 96,000 Connecticut children and families; last year, more than 7,300 adults and children received assistance from the organization.

Located at 268 Mason Street in Greenwich, Becker Salon is open from Monday through Saturday, from 9 am to 5 pm. To make an appointment, call 203-340-9550. For further information about Becker Salon, please visit